Many advertising campaigns take a multimedia approach. This is a very effective method that allows a product or service to be displayed in multiple places, to various audiences. The same product is advertised in several different ways, on several different platforms to increase sales of the product. An excellent example of this is Bud Light beer.
This logo is known worldwide. They have made it a household name by using their multimedia approach. Bud Light ads can be found virtually almost everywhere. Different types of messages are sent through the ads to make them appeal to different target audiences.
For example, billboards are one platform in which Bud Light advertises. It is smart, because many people will view it and immediately the product is on their minds. It is smart to place the billboards in locations where they know people will stop. Outside a large sporting event, or near bars or restaurants is a good place to set up billboards. The messages on the billboards are also carefully thought out. The one shown below is written in Spanish, and when translated, it reads: “As Good As They Honkey Woman Checking You Out.” This billboard is probably placed somewhere near the border of the United States and Mexico. It uses a sexual approach that makes the beer seem as good as sex. It gives a sense of freedom and I’m sure it catches Spanish-speaking viewer’s attention. It increases the audience by adding another language.
The sex appeal approach isn’t always so subliminal as words. Women are used in many ads. It makes the ads sexier, more fun, and also catches the attention of the beer’s target audience: men. The ads use women also catch women’s attention because they think when they drink the beer they look like those beautiful women.
Bud Light also uses sexual humor, and they use it in yet another form of media: commercials. This ad catches your attention. It makes you laugh and think happy thoughts about the product. Advertisers are smart because this commercial will play at a time when they know their target audience will be watching, like during super bowl, for example. This strategic timing is when many male football fans will be watching television and seeing the ads. Companies will pay RIDICULOUS amounts of money to have their thirty-second ad displayed at this time because it gets straight to their target audience.
More ways public cannot help but see Bud Light ads are when they are displayed on the sides of trucks. Like the billboards they are sure to pass many viewers and catch their attention. With their flashy colors, they are very hard to miss. Signs, and magazine ads also serve this same purpose.
Using the multimedia approach is a well thought, and very wise plan. Audiences are basically forced to see they product; it is unavoidable. This approach is very effective and overpowering.
